This course will help you to fine-tune your early business concepts during a hands-on boot camp. By communicating the hardships of being an entrepreneur, Ethel Cofie provides you with insights such as how a customer can get your product. Our goal is to build a road-map guiding the way for early entrepreneurs and making you more resilient towards failure. Working in groups, you will be guided through the ‘exciting nightmare’ of taking an idea to market, growing the venture.
Facilitator : Ethel Cofie
About Ethel Cofie
Ethel Cofie is an entrepreneur and CEO EDEL Technology Consulting ( a Custom Software and Digital Products Company) also founder of Women in Tech Africa ( Africa’s largest Women in Tech group with membership in over 30 African countries ) and is regularly featured on CNN and BBC for her work.
She started a failed her first business and learnt the lessons to build 2 successful brands.
Learn a little about her story here
The Corporate Hustler: You Still have a corporate job and building for thinking your business slowly but surely
The Starter: Jumped and running your business (3 months – 2 years) and need direction in the uncertainty of building a business
Date 18th June 2016
Time: 10am – 4pm
Only 30 places available. Tickets are available for the first come first served basis
About the Course
Sample Content:Ethel Cofie StartUp School Workshop:Validating your Business Plan
ENTREPRENEURIAL STRATEGY AND THE BUSINESS MODEL
A survey course of successful entrepreneurial business models and the initial challenges these business models encountered. Students review and evaluate the business models
This course reviews and applies entrepreneurial marketing approaches used by successful entrepreneurs. These include utilizing industry sector trends, identifying emerging customer niches, developing new products/services, using guerilla marketing strategies, and Internet and social marketing strategies. Methods to research industry sector trends, identify emerging needs, develop new product and service ideas, and evaluate their feasibility, competitive advantage, and potential profitability. Explore the relationship between a well-developed marketing plan and a guide to successfully raising start-up capital.
This explores how to identify and develop solutions to the most common leadership and personal challenges faced by entrepreneurs when starting new ventures or launching new products. Promotes a deeper understanding of what is required to be a successful entrepreneur. Highlights the skills and tools necessary to start a new business and explores alternatives to common pitfalls.
The Day ends with Entrepreneurial 1 on 1 Clinics with Marketing and Sales Experts
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